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Vol. 31 No. 5 (2022): Digital audio communication
Vol. 31 No. 5 (2022): Digital audio communication
Published:
2022-09-11
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Editorial
Audio communication in the face of the renaissance of digital audio
Teresa Piñeiro-Otero, Luis-Miguel Pedrero-Esteban
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Research articles
Audio identity in branding and brand communication strategy: a systematic review of the literature on audio branding
Montserrat Vidal-Mestre, Alfonso Freire-Sánchez, Diego Calderón-Garrido, Adrien Faure-Carvallo, Josep Gustems-Carnicer
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Characteristics of the Spanish podcast sphere. Between democratization and commercial logic
José Gamir-Ríos, Lorena Cano-Orón
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The value of podcasts to journalism: analysis of digital native media brands´ offerings, production and publishing in Spain
Maria-Pilar Martínez-Costa, Avelino Amoedo-Casais, Elsa Moreno-Moreno
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Radio does not die on the air: Podcasting and on-demand broadcast strategies among speech-based radio stations
José-Antonio Alonso-Fernández, Cristina Rodríguez-Luque, José-María Legorburu-Hortelano
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Big data in radio broadcasting companies: applications and evolution
Manuel Fernández-Sande, Miriam Rodríguez-Pallares
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Podcast production and marketing strategies on the main platforms in Europe, North America, and Latin America. Situation and perspectives
María-de-la-Peña-Mónica Pérez-Alaejos, Raúl Terol-Bolinches, Andrés Barrios-Rubio
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The daily news podcast ecosystem from the strategy and business model perspectives
Miguel Carvajal, Cristian-Ramón Marín-Sanchiz, Carlos J. Navas
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No habit, no listening. Radio and generation Z: snapshot of the audience data and the business strategy to connect with it
Francesc Robert-Agell, Santiago Justel-Vazquez, Montse Bonet
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Spatial audio and immersive journalism: production, narrative design, and sense of presence
Dr., Dra.
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Giants with feet of clay: the sustainability of the business models in music streaming services
Alberto Arenal, Cristina Armuña, Sergio Ramos, Claudio Feijoo, Juan-Miguel Aguado
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Digital audio and programmatic ad buying: status and prospects in the post-pandemic context
Pablo Garrido-Pintado, David Cordón-Benito, Lidia Maestro-Espínola
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Qualitative approach to the formalization of a professional podcasting culture. Evolution and trends
Ana Martín-Morán, Rebeca Martín Nieto
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The branded podcast as a new brand content strategy. Analysis, trends and classification proposal
Noelia García-Estévez, Manuel J. Cartes-Barroso
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Podcast fandom in Europe: Audio audiences´ participation in a digital context
Miguel Mañas-Pellejero, Elisa Paz
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The sound of responsibility: evolution of the use of radio advertising as a corporate social responsibility (CSR) communication channel before and after Covid-19. A significant increase
Estrella Barrio-Fraile, Ana-María Enrique-Jiménez, Anna Fajula-Payet, María-Luz Barbeito-Veloso, Juan-José Perona-Páez
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A Spotify effect in new podcast markets. Combined model proposal for analysis of increasing interest in podcasting: The case of Turkey
Sedat í–zel
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Internet radio and podcasts as alternative to the public service and commercial mainstream media in Poland: the cases of Radio Nowy Świat, Radio 357, and Raport o stanie świata
Urszula Doliwa
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Artificial intelligence strategies in European public broadcasters: Uses, forecasts and future challenges
César Fieiras-Ceide, Martín Vaz-Álvarez, Miguel Túñez-López
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Early career researchers in the pandemic-fashioned "˜new scholarly normality´: voices from the research frontline
Dave, Eti Herman, Cherifa Boukacem-Zeghmouri, Antony Watkinson, David Sims, Blanca Rodríguez-Bravo, Marzena ÅšwigoÅ„, Abdullah Abrizah, Jie Xu, Galina Serbina, Hamid R. Jamali, Carol Tenopir, Suzie Allard
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Evolution of the public problem of depopulation in Spain: longitudinal analysis of the media agenda
Vanesa Saiz-Echezarreta, Belén Galletero-Campos, Andreu Castellet, Arturo Martínez-Rodrigo
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Galileo, a data platform for viewing news on social networks
Luis Cárcamo-Ulloa, Claudia Mellado, Carlos Blaña-Romero, Diego Sáez-Trumper
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SCImago Graphica: a new tool for exploring and visually communicating data
Yusef Hassan-Montero, Félix De-Moya-Anegón, Vicente P. Guerrero-Bote
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Letters
Competences of SEO specialists: a perspective from the labor market. Technical note
Raquel Escandell-Poveda, Natalia Papí-Gálvez, Mar Iglesias-García
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Patrocinado/Sponsored
Cómo mejorar el alcance de las bibliotecas públicas para tener un mayor impacto en la comunidad. Una experiencia de biblioteca personalizada
Tommy Valdez, Francisco Gutiérrez
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