Profesional de la información <p><strong><em>Profesional de la información</em></strong> is a scholarly journal on communication, information, indicators, libraries and information technologies.</p> <div>Impact factor JCR: JIF 2021 = 3.596 (Q2)</div> <div>Scopus/<a href=";tip=sid&amp;clean=0" target="_blank" rel="noopener">SCImago Journal Rank</a>: SJR 2021 = 0.831 (Q1)</div> es-ES <div class="gmail_quote"> <div class="gmail_default"> <p><strong>Condiciones de difusión de los artículos una vez son publicados</strong></p> <p><strong>Los autores pueden publicitar sus artículos de acuerdo con estos términos:<br />a) Artículos acogidos a la opción <em>Open choice</em> mediante el pago de APC</strong><br />1. Inmediatamente:<br />Enviar un número ilimitado de copias del pdf por correo electrónico.<br />2. Pasadas <strong>2 semanas desde la publicación</strong> (tiempo necesario para que <em>Google</em> indexe la versión de la web de la revista), los autores pueden ofrecer en sus webs (personales o institucionales) o en cualquier repositorio de acceso abierto (OA) una copia del trabajo publicado por <em>EPI</em>. Deberán respetarse sin embargo, las siguientes condiciones:<br />- Solo deberá hacerse pública<strong> la versión editorial</strong>. Rogamos que no se publiquen preprints, postprints o pruebas de imprenta.<br />- Junto con esa copia ha de incluirse una <strong>mención específica</strong> de la publicación en la que ha aparecido el texto, añadiendo además un enlace clicable a la URL: <a href="" target="_blank" rel="noopener"></a></p> <p><strong>b) Artículos publicados gratuitamente</strong><br />1. Inmediatamente:<br />Enviar un número ilimitado de copias del pdf por correo electrónico.<br />2. Pasados <strong>12 meses desde la publicación</strong> los autores pueden ofrecer en sus webs (personales o institucionales) o en cualquier repositorio de acceso abierto (OA) una copia del trabajo publicado por <em>EPI</em>.<br />Deberán respetarse las mismas condiciones descritas en el apartado a), es decir:<br />- Solo deberá hacerse pública la <strong>versión editorial definitiva</strong>. Rogamos que no se publiquen preprints, postprints o pruebas de imprenta.<br />- Junto con esa copia ha de incluirse una <strong>mención específica</strong> de la publicación en la que ha aparecido el texto, añadiendo además un enlace clicable a la URL: <a href="" target="_blank" rel="noopener"></a></p> <p>La revista <em>Profesional de la información</em> ofrece los artículos en acceso abierto con una licencia Creative Commons BY <img src="" />.</p> </div> </div> <div class="gmail_quote"> <div> </div> </div> (Rodrigo Sánchez Jiménez) (Tomàs Baiget) dom, 11 sep 2022 14:19:45 +0000 OJS 60 Audio communication in the face of the renaissance of digital audio <p class="p1">In recent years, digital audio has undergone an explosion. The transformation of radio and its expansion to new channels and consumer devices, added to the rise of podcasts and streaming music platforms, have led to the transformation of the audio ecosystem. This transition from the audio medium to audio media has involved an integral change in content, as well as in its production and reception processes. In this regard, the aim of this paper is to approach the present digital audio scene from the standpoint of its content, formats, and broadcasting models as well as of the new professional profiles, business models, and consumer–relationship practices, providing a snapshot that is completed with a prospective reflection on the challenges facing radio in this new ecosystem.</p> Teresa Piñeiro-Otero, Luis-Miguel Pedrero-Esteban Derechos de autor 2022 Profesional de la información vie, 16 sep 2022 00:00:00 +0000 Audio identity in branding and brand communication strategy: a systematic review of the literature on audio branding <p class="p1">Brand creation and management has undergone a substantial change in recent years as a result of new communication strategies, adaptation to the digital transmedia paradigm, and interaction with consumers. The use of an audio identity as a variable in this architecture and its inclusion in the different points of contact with consumers has generated a growing interest in audio branding. This article responds to the need to establish a conceptual basis and the state of the art in order to advance in the in-depth study of the discipline through a systematic review of the literature. This review was carried out in the <em>Web of Science</em> databases for the 2011–2020 period. After the initial filtering, a total of 36 articles were analysed and divided into four areas of relevance: phonetics in brand names, audiovisual advertising and branding, local city or country branding, and political branding.</p> Montserrat Vidal-Mestre, Alfonso Freire-Sánchez, Diego Calderón-Garrido, Adrien Faure-Carvallo, Josep Gustems-Carnicer Derechos de autor 2022 Profesional de la información dom, 11 sep 2022 00:00:00 +0000 Characteristics of the Spanish podcast sphere. Between democratization and commercial logic <p class="p1">After an initial period characterized by experimentation, amateurism, small audiences, technological difficulties, and scarce funding, podcasting is now fully consolidated. The aim of this paper is to analyze the characteristics of the Spanish podcast sphere: its structural, personal, thematic, formal, economic, and dissemination aspects. To this end, a content analysis of 21 variables was applied to the 206 programs that attained the highest popularity in the general rankings of <em>Spotify</em>, <em>Apple Podcasts</em>, and <em>iVoox</em> during the first quarter of 2021. Along the structural dimension, the results reveal the preponderance of digital-native podcasts in comparison with previously broadcast podcasts, and of podcasts promoted by radio stations or those associated with networks over independent ones. Regarding the personnel involved, programs produced by professionals from the media or other cultural industries are more popular than those produced by amateurs, while those presented by men are more popular than those presented by women. Regarding their themes, content related to mystery and/or crime, history, entertainment, and emotional well-being predominates. In the formal sphere, the majority of programs are exclusively audio programs, produced weekly and in Spanish, with a limited presence of the other co-official languages in Spain. In terms of funding, the most common situation is production by media groups or podcast networks, followed by monetization on <em>YouTube</em> and offering additional services. Based on all this, the main conclusion of this study is that podcasting in Spain has abandoned the democratizing potential attributed to it by some theorists and researchers in its beginnings to become embedded in a largely commercial logic.</p> José Gamir-Ríos, Lorena Cano-Orón Derechos de autor 2022 Profesional de la información lun, 12 sep 2022 00:00:00 +0000 The value of podcasts to journalism: analysis of digital native media brands’ offerings, production and publishing in Spain <p class="p1">The growing popularity of podcasting is an opportunity for the news industry to identify new ways of delivering journa-lism and to find solutions to the challenges of digital transformation. Podcasts are tools that help the media adapt to the digital sphere by giving prominence to audio to extend their journalistic influence in the sonosphere. Given its disruptive nature, and since it breaks with the traditional content choices available, the analysis of this article focuses on what is offered in the form of podcasts by digital native media brands in Spain. It looks at the extent to which they are committed to this audio content and the type of journalism-based productions they promote and publish. To do this, a qualitative and quantitative content analysis methodology was used. This included an interpretation of data recorded in the <em>Digital media map 2021</em> (<em>Mapa de medios digitales</em> <em>2021</em>), updated as part of the <em>Diginativemedia</em> project (2019-2021). An in-depth study of a corpus –or sample– of 29 titles or series of podcasts published by 7 native news brands is also provided. These brands were selected because they publish podcasts and because, according to the <em>Digital news report</em> <em>Spain</em> 2021, they have the largest weekly reach among Spanish internet users. The results of the research show that only 1 in 4 digital media brands that offer podcasts (925) are native (232), and that it is the specialist native media outlets that are most committed to podcasting (140). Native media brands view podcasts as part of their journalism-based products and services, whose presence is beginning to grow as an exploration of their informative and expressive potential. In addition, it is podcasts that tackle current affairs using conversational formats –both audio and video– through serialised, original productions for the media outlet’s website and to provide a range of platforms.</p> Maria-Pilar Martínez-Costa, Avelino Amoedo-Casais, Elsa Moreno-Moreno Derechos de autor 2022 Profesional de la información dom, 11 sep 2022 00:00:00 +0000 Radio does not die on the air: Podcasting and on-demand broadcast strategies among speech-based radio stations <p class="p1"><span class="s1">In recent decades, speech-based radio stations in Spain, whose programmes have been aimed at the general public, have transformed their on-demand content broadcasting strategy by incorporating audio processes in the form of podcasts, followed by transmission through websites, aggregators and applications. The overall objective of this article is to provide a detailed account of the evolution and scope of the podcast as an on-demand distribution channel for speech-based Spanish radio broadcasters, and to reveal how this format is changing the approaches taken by the most prominent national radio stations [<em>Cadena SER</em>, <em>COPE</em>, <em>Onda Cero</em>, and <em>Radio Nacional de España</em> (<em>RNE</em>)], with special emphasis on prime-time morning shows. The methodology employed combines quantitative and qualitative techniques along with an analysis of the content uploaded to the website of these morning programmes, which are part of the weekly programming cycle, together with semi-structured interviews using closed-ended questions that have been given to the main heads of programming and digital areas of the broadcasters under study. The results show that radio stations have incorporated podcast distribution into their usual routine in order to give new life to the content emitted, with the aim of serving both traditional users as well as new generations of digitised native listeners. In addition, they process daily content in an increasingly systematic way, on the basis of a model of mixed management coordination between programmes and digital areas. Similarly, broadcasters have made considerable progress in the measurement and analysis of the time-shifted audience, as well as in broadcast multiplication techniques using push notifications, social media, and monetisation.</span></p> José-Antonio Alonso-Fernández, Cristina Rodríguez-Luque, José-María Legorburu-Hortelano Derechos de autor 2022 Profesional de la información mar, 20 sep 2022 00:00:00 +0000 Giants with feet of clay: the sustainability of the business models in music streaming services <p class="p1">This paper examines the sustainability of the recorded music industry from the perspective of music performers. Music streaming platforms, or digital music service providers (DMSPs), have changed the recorded music industry paradigm since the middle of the 2010s. Business models for performers have evolved from royalty agreements based on sales to more complex remuneration systems based on revenues from a combination of (ad-based) free and paid subscriptions. Previous research has mainly focused on the examination of the business models of streaming services from the point of view of the innovation players (digital platforms) and/or the traditional dominant intermediaries (record labels and publishers). However, not all innovation-driven transformations are sustainable. In this paper, we argue that the sustainability of the main business models in the music industry demands the consideration of the performers’ perspective. We combine a qualitative approach with primary and secondary data sources to investigate the sustainability of existing trends of business models and business practices for different categories of performers, including both monetary values and a description of how revenues are shared. We conclude that DMSPs foster an asymmetric value chain in which the creative players barely capture value while technology-based innovations increase the capability of DMSPs to generate and capture value. Finally, we outline some alternative business models looking for the long-term sustainability of the digital music marketplace.</p> Alberto Arenal, Cristina Armuña, Sergio Ramos, Claudio Feijoo, Juan-Miguel Aguado Derechos de autor 2022 Profesional de la información sáb, 24 sep 2022 00:00:00 +0000 Digital audio and programmatic ad buying: status and prospects in the post-pandemic context <p class="p1">This article examines the implementation of programmatic buying in the digital audio sector. The sustained growth present in the different markets helps the consolidation of this medium that brings enormous benefits to commercial communication. The main aim of this research is to understand the current situation of the programmatic audio advertising buying sector. In order to address the object of study, an exploratory approach has been carried out by applying a qualitative and quantitative methodology developed with professionals from the sector and supported by the collaboration of entities such as <em>IAB</em> and <em>Programmatic Spain</em>. The results show that there is a greater commitment by brands to invest in digital audio due to its flexibility and the ability to send segmented messages with greater effectiveness and consumer engagement. As a non-invasive medium, the inclusion of digital audio in media plans has a direct impact on listener’s attention. Data shows that there has been a significant increase in the consumption of streaming music, online radio, and podcasts. Nevertheless, investment is still focused on traditional radio and the results of the study show a reluctance to plan integrated campaigns. Moreover, the difficulty in measuring return on investment is a major deterrent to the investment attracted. Professionals interviewed say that the market provides transparency and quality guarantees, as opposed to other problems such as fraud in data measurement that have slowed down investment in the past.<span class="Apple-converted-space"> </span></p> Pablo Garrido-Pintado, David Cordón-Benito, Lidia Maestro-Espínola Derechos de autor 2022 Profesional de la información jue, 29 sep 2022 00:00:00 +0000 Spotify effect in new podcast markets. Combined model proposal for analysis of increasing interest in podcasting: The case of Turkey <p class="p1">Podcasts have been offered as a new service by digital music providers for several years now. The shift from Really Simple Syndication (RSS) distribution to central distribution channels has increased the interest in podcasts in low-consumption markets. This study aimed to examine the reasons for the recent increased interest in podcasts in Turkey. To analyze the growth in the popularity of podcasts, a model based on the technology acceptance model and the uses and gratifications theory was used, and a questionnaire targeting the users who listened to podcasts through <em>Spotify</em>, the most popular music streaming service in Turkey, was administered. According to the data obtained, the majority of the participants had first heard about podcasts through <em>Spotify</em> once they announced that they were offering podcasts as part of their services. The perceived ease of use in listening to podcasts served as the major factor behind listening motivations, perceived usefulness of the services, and attitude toward use. Therefore, although the popularization of podcasts in new markets seems to be associated with their unique content, the decisive factor driving the popularization of podcasts is actually more related to the ability podcasts offer users, who are faced with so many stimuli, to access the preferred content anytime and anywhere in a clear and straightforward manner.</p> Sedat Özel Derechos de autor 2022 Profesional de la información dom, 11 sep 2022 00:00:00 +0000 Internet radio and podcasts as alternative to the public service and commercial mainstream media in Poland: the cases of Radio Nowy Świat, Radio 357, and Raport o stanie świata <p class="p1">The aim of this article is to show to what extent alternative audio media can be built online, not only by amateurs but also as a combination of the energy and involvement of professional journalists and the community of listeners who are ready to support them. Moreover, the topic of the extent to which this form of production is similar to the model of alternative media produced by amateurs described by Hackett and Caroll (2006), as well as Atton and Hamilton (2010), is also discussed. Special attention is paid to the ways this can challenge the institutional media logic and provide an interesting alternative to pro-government public media and commercial mainstream media in a country in Central and Eastern Europe that is dropping down the rankings of the Democracy Index. The podcast <em>Raport o stanie świata</em> and two Internet radio stations, <em>Radio Nowy Świat </em>and <em>Radio 357 </em>from Poland, which are analysed in this article, were born in an act of protest against the negative changes in public service broadcasting, which became a propaganda tool. They are financed by listeners via the crowdfunding platform <em>Patronite</em> and do not broadcast advertising. A framework for analysing their functioning is devised using, in particular, theories of the public sphere and of alternative media. The study is based on content analysis of the call-in broadcasts disseminated for the first anniversary of the stations, <em>Radio Nowy Świat </em>(April 16 and July 9, 2022) and <em>Radio 357</em> (January 5, 2022). Pre-structured interviews with the patrons of <em>Raport o stanie świata</em> are also used. Websites and social media accounts of these initiatives, as well as press coverage and data gathered by the <em>National Broadcasting Council</em> in relation to <em>Polish Radio</em>, are analysed as well. The research found that all three initiatives <em>Raport o stanie świata</em>, <em>Radio Nowy Świat </em>and <em>Radio 357</em>, despite being started by professionals, share some of the characteristics of alternative media and can significantly change the model of audio production, financing and consumption routines in Poland.</p> Urszula Doliwa Derechos de autor 2022 Profesional de la información lun, 19 sep 2022 00:00:00 +0000 Early career researchers in the pandemic-fashioned ‘new scholarly normality’: voices from the research frontline <p class="p1">After two-years of talking to around 170 early career science/social science researchers from China, France, Malaysia, Poland, Russia, Spain, UK and US about their work life and scholarly communications during the pandemic, the <em>Harbingers-2 </em>project is in possession of a mountain of verbatim data. The purpose of this paper is to highlight the kinds of comments ECRs are raising, with a focus on those that provide a particular interesting and illuminating take on ECRs’ experiences under difficult times. Comments, for instance, that might challenge the established order of things or that presage big changes down the line. The selection of comments presented here were made by the national interviewers shortly after the completion of the last of three rounds of interviews (two interviews in the case of Russia). The understandings, appreciations and suggestions thus raised by the ECRs are insightful and constructive, which is what we might have expected from this cohort who are very much at the forefront of the research enterprise and veritable research workhorses. Sixteen broad scholarly topics are represented by quotes/comments, with the main focus of the comments on a subset of these: research performance and assessment, scholarly communication transformations, networking and collaboration, social media and access to information/libraries, which suggests, perhaps, where the action, concerns and interest mainly lie.</p> David Nicholas, Eti Herman, Cherifa Boukacem-Zeghmouri, Antony Watkinson, David Sims, Blanca Rodríguez-Bravo, Marzena Świgoń, Abdullah Abrizah, Jie Xu, Galina Serbina, Hamid R. Jamali, Carol Tenopir, Suzie Allard Derechos de autor 2022 Profesional de la información mié, 21 sep 2022 00:00:00 +0000 SCImago Graphica: a new tool for exploring and visually communicating data <p class="p1">Despite the increasing number of data visualization authoring systems in recent years, it remains a challenge to simultaneously achieve high expressive power and ease of use in a single tool. In this paper we present <em>SCImago Graphica</em>, a no-code tool which allows the creation of complex visualizations by simple drag-and-drop interactions. Users bind the data variables to the different encoding channels, and specify the settings of each binding, from which the tool generates the interactive graphical display. Due to its efficiency of use, <em>SCImago Graphica</em> is not only suitable for visually communicating data, but also for exploratory data analysis. We evaluate the expressiveness and ease of use of <em>SCImago Graphica</em> through various examples of chart construction and a catalog of visualizations. The results show that <em>SCImago Graphica</em> makes it possible to create a wide variety of data visualizations quickly and easily.</p> Yusef Hassan-Montero, Félix De-Moya-Anegón, Vicente P. Guerrero-Bote Derechos de autor 2022 Profesional de la información dom, 11 sep 2022 00:00:00 +0000