Communication use in the times of the coronavirus. A cross-cultural study

Authors

Keywords:

Covid-19, SARS-CoV-2, Coronavirus, Pandemics, Preventive behavior, Media consumption, Uses and gratifications, Media use, Exposure conditions, Cross-cultural survey, Factor analysis, Mediation analysis, Process.

Abstract

The results of an online cross-cultural survey conducted from mid-March to mid-April 2020 in various countries (N = 789) are presented. The theoretical basis of this work is uses and gratifications theory. This work provides a novel contribution regarding communication use in the context of the coronavirus pandemic. The results indicate that the consumption of information about the coronavirus is structured along four latent dimensions: (a) specialized health information on the Internet, official websites, and obtained through health personnel; (b) through "visual" social media; (c) through "written" social media and face-to-face contacts; and (d) through the mass media. Significant differences are found in all the dimensions of consumption depending on age and country of residence. Furthermore, it is observed that high consumption of information about the coronavirus increases perceived knowledge on the subject, which in return leads to the adoption of preventive measures. The present work provides a first snapshot of communication use in the face of the coronavirus pandemic crisis and provides a portrait of the behavior of communication users in the month immediately after the declaration of the Covid-19 pandemic worldwide. It can be concluded that communication has played a fundamental role in transmitting preventive information in the face of the coronavirus crisis.

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Author Biographies

Juan-José Igartua, Universidad de Salamanca

Juan-José Igartua es catedrático de universidad del área de Comunicación Audiovisual y Publicidad del Departamento de Sociologí­a y Comunicación de laUniversidad de Salamanca (España), donde dirige el Observatorio de los Contenidos Audiovisuales (OCA, www.usal.es), Grupo de Investigación Reconocido (GIR). Su campo de especialización es la Psicologí­a de los Medios de Comunicación (Media Psychology) y los Métodos de Investigación en Ciencias Sociales y en Comunicación. Ha publicado en revistas internacionales de prestigio como Journal of Communication, Media Psychology, Journal of Health Communication, Journal of European Social Psychology, International Journal of Psychology, International Migration, Journal of Media Psychology, entre otras

Félix Ortega-Mohedano, Universidad de Salamanca

Félix Ortega-Mohedano es profesor de la Universidad de Salamanca, miembro del Observatorio de los Contenidos Audiovisuales (OCA), Director del Máster en Comunicación Audiovisual: Investigación e Innovación y secretario académico del Instituto Universitario de Investigación en Ciencias de la Educación de la Universidad de Salamanca. Doctor en Comunicación, Cultura y Educación y licenciado en Economí­a por la Universidad de Salamanca. Ha desarrollado su trabajo en Investigación de Audiencias, Metodologí­as de Investigación, Estructura y Economí­a audiovisual, Métodos Computacionales y Comunicación y Educación, publicando artí­culos y libros a nivel nacional e internacional.

Carlos Arcila-Calderón, Universidad de Salamanca

Carlos Arcila-Calderón es profesor de la Universidad de Salamanca (España), miembro del Observatorio de los Contenidos Audiovisuales (OCA) y editor de la revista Disertaciones. Es doctor europeo en comunicación, cambio social y desarrollo por la Universidad Complutense de Madrid y Máster en Data Science y Máster en Periodismo por laUniversidad Rey Juan Carlos. Con anterioridad desarrolló su carrera en la Universidad del Rosario y en la Universidad delNorte de Colombia, y en la Universidad de Los Andes y Universidad Católica Andrés Bello de Venezuela.

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Published

2020-05-25

How to Cite

Igartua, J.-J., Ortega-Mohedano, F., & Arcila-Calderón, C. (2020). Communication use in the times of the coronavirus. A cross-cultural study. Profesional De La información, 29(3). Retrieved from https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/80264

Issue

Section

Artí­culos de investigación Covid-19 / Covid-19 research articles