Measuring the influence of users on social networks: SocialEngagement proposal

Authors

DOI:

https://doi.org/10.3145/epi.2018.jul.18

Keywords:

Social networking sites, Social media, Influence, Influencers, Measurement, Indicators, Internet-based business model, Twitter, Facebook, Instagram, ResearchGate, SocialEngagement.

Abstract

The analysis of data from social media and the measurement of the influence of its users are topics of increasing importance from different points of view, including the academic and the economic. In this paper we propose a reflection towards the creation of comprehensive algorithms for the measurement of influence through the analysis of data generated in the interactions of social media users, as well as the detection of new business models on the Net. To do so, the paper reflects on the concept of influence in social media and the role of information and communication professionals in its measurement and analysis, describes several instruments used to measure influence, and presents the project SocialEngagement, a web platform for the analysis and detection of referents, opinion makers and trends.

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Author Biographies

Pablo Lara-Navarra, Universitat Oberta de Catalunya

Pablo Lara-Navarra es licenciado en documentación por la Universidad de Granada, doctor por la Universitat Pompeu Fabra, y master en sociedad de la información y conocimiento por la Universitat Oberta de Catalunya (UOC). Ha sido director de Innovación de la UOC. Es profesor de los Estudios de Ciencias de la Información y de la Comunicación de la UOC y asesor de empresas tecnológicas.

Alexandre Lopez-Borrull, Universitat Oberta de Catalunya

Alexandre Lopez-Borrull es profesor agregado de la Universitat Oberta de Catalunya, estudios Información y Documentación. Doctor en Quí­micas por la Universitat Autí²noma de Barcelona y Profesor Ayudante en la misma universidad en el perí­odo 1998-2009. Licenciado en Documentación por la UOC. Como investigador ha trabajado en temas de Aspectos Legales de la Información, Fuentes de información electrónicas en Ciencia y Tecnologí­a, y ha participado en diversos proyectos de investigación. Forma parte del grupo de investigación KIMO.

Jordi Sánchez-Navarro

Jordi Sánchez-Navarro es coordinador del Grupo de investigación en Aprendizajes, Medios y Entretenimiento (GAME) de la UOC. Doctor en comunicación por la Universitat Ramon Llull (URL) y profesor agregado de la UOC, es director de los Estudios de Ciencias de la Información y de la Comunicación. Co-investigador principal del proyecto Cultura Lúdica, Competencia Digital y Aprendizajes (Ludoliteracy) (CSO2014-57305-P), investiga sobre cultura visual, historia cultural del cine y la televisión, innovación en comunicación audiovisual, y nuevos públicos, consumos y tendencias del entretenimiento.

Pau Yànez

Pau Yànez Vilanova es licenciado en Pedagogia por la Universitat Autí²noma de Barcelona y Mater en TIC aplicadas a la Educación por la Universidad Carlos III de Madrid. Pau se ha especializado en game y serious game design. En la actualidad Pau es investigador en la Universitat Oberta de Catalunya y es el fundador y CEO de Geomotion Games, una startup afincada en Barcelona dedicada a la creación de videojuegos y experiencias móviles gamificadas basadas en las tecnologí­as de proximidad (GPS, Beacons) para los sectores de educación, el turismo y el retail

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Published

2018-07-31

How to Cite

Lara-Navarra, P., Lopez-Borrull, A., Sánchez-Navarro, J., & Yànez, P. (2018). Measuring the influence of users on social networks: SocialEngagement proposal. Profesional De La información, 27(4), 899–908. https://doi.org/10.3145/epi.2018.jul.18

Issue

Vol. 27 No. 4 (2018): Infomediación y automatización

Section

Non research articles

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