SEO tools and indicators: characteristics and application to online media analysis
DOI:
https://doi.org/10.3145/epi.2016.may.19Keywords:
Media, Digital Media, Newspapers, SEO, Search engine optimization, SERP, Search engine results page, Web search, Page- Rank, Moz, Majestic, Ahref, AlexaAbstract
Searching is one of the core activities in the digital world and therefore, it is one of the key elements in the analysis of digital media since part of their audiences and revenues comes from the so called search engine result page (SERP). In this paper we present some of the most used analyzing tools in search engine optimization (SEO) in order to consider their application in online media research studies. We apply the nine most important indicators of these tools to the home page of four Spanish general online media in order to assess its viability as alternative indicators to PageRank and other Google indicators
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