Methodological strategies for users and social media research: content analysis, grounded theory and discourse analysis
DOI:
https://doi.org/10.3145/epi.2015.may.12Keywords:
Information behavior, Information practices, Content analysis, Grounded theory, Discourse analysis.Abstract
Content analysis, the constructivist version of grounded theory and discourse analysis of discursive psychology are analyzed in the context of research on how users generate and share information on social media. For each of the three designs, the research question, methods of data analysis and research output are studied. This combination of three methodologies is valuable to gain knowledge about the user in that environment, defining the object of study from various aspects of user interaction with information.
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