Influential factors, drivers and barriers in competitive intelligence system implementations: case study and quantitative analysis
DOI:
https://doi.org/10.3145/epi.2015.may.11Keywords:
Competitive intelligence, Barriers, Drivers, Case studies.Abstract
Every organizational change project will surely find obstacles and drivers, and the start-up of a competitive intelligence (CI) system confirms the rule. This paper describes the main features of six CI projects leaded by IK4-Ideko , pointing out the challenges and support they experienced while conducting it. This analysis is complemented by quantitatively analyzing the effects of 21 factors considered to have influence on CI system implementation. Results show that CI tools act as drivers and that no factor clearly acts as a barrier for CI, even though human factors are perceived to be nearly inconsequential. The overall handiness of information and the good execution of the first steps of the project can be important factors for future studies.
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