Big data and web analytics. Studying the currents and fishing in an ocean of data
DOI:
https://doi.org/10.3145/epi.2014.nov.01Keywords:
Big data, Web analytics, Predictive analytics, Analyst, Analysis, Data mining, Text mining, Cybermetrics, Marketing, Users, Statistics, Machine learning, Situation report.Abstract
A tour is provided of the features, possibilities, scientific, technical and technologies that are collected under the interdisciplinary umbrella of big data and web analytics from the point of view of its application in practice. A reflection is offered about the challenges, risks and problems that the tools and data cannot resolve on their own, as well as the contexts in which these data processing techniques are useful for decision making.
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