Media literacy and co-innovation in microenterprises: first evidence in Spain

Authors

  • Juan-Francisco Martí­nez-Cerdá El profesional de la información
  • Joan Torrent-Sellens

DOI:

https://doi.org/10.3145/epi.2014.may.09

Keywords:

Media literacy, Co-innovative sources, Knowledge society, Innovation, Knowledge management, Enterprises.

Abstract

The inexorable progress of ICT has brought about radical changes in the social and business world. In this context, new patterns of communication and participation, especially since the advent of Web 2.0, and the widespread use of smartphones by the whole population, are particularly striking. In this situation, it is essential to establish what kind of personal skills related to the efficient use of media can be useful from a business perspective, and how these media literacy skills can be aligned with other factors, such as innovation, that determine the competitiveness of companies. In this paper, we analyze the media skills of workers and their connections to the innovation processes in microenterprises. With this analytical objective, exploratory fieldwork has been done in a sample of 154 professionals working in Spanish microenterprises.

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Published

2014-05-14

How to Cite

Martí­nez-Cerdá, J.-F., & Torrent-Sellens, J. (2014). Media literacy and co-innovation in microenterprises: first evidence in Spain. Profesional De La información, 23(3), 288–299. https://doi.org/10.3145/epi.2014.may.09

Issue

Vol. 23 No. 3 (2014): Visualización de información

Section

Research articles

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