Longitudinal study of the forms of information exchange in Spanish companies
DOI:
https://doi.org/10.3145/epi.2013.jul.04Keywords:
External organizational communication, Internal organizational communication, Traditional media, Electronic media, Longitudinal study.Abstract
The changes that have occurred in the use of digital media in the internal and external organizational communication of Spanish companies are analyzed. Through a longitudinal empirical study of 1.089 Spanish companies (606 in 2002 and 483 in 2012), it explores the types of information distributed inside and outside companies, as well as the media used. There is a special focus on whether more electronic media is used or more classic forms such as meetings in person or telephone contact. The study observed a considerable increase in the use of electronic means but, contrary to what might be expected, it also reveals an increased use of in-person modes of communication.
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