Machiavellianism and desire to be a youtuber and/or influencer in the Z and Alpha generations
DOI:
https://doi.org/10.3145/epi.2022.mar.14Keywords:
Machiavellianism, Narcissism, Vocational choice, Youtubers, YouTube, Instagram, Instagrammers, Influencers, Social media, Social networks, School engagement, Self-esteem, Emerging careers, ProfessionsAbstract
As a result of technological innovation and the changing environment, new professions have emerged in recent years. One of these is the influencer, a person who, through their posts on YouTube (the youtubers), Instagram (the instagrammers), and other social networks, influences the thinking and the way of acting of preadolescents and becomes their new reference. This influence has repercussions for their career choices and life project. This research seeks the variables that influence minors to want to exercise professions linked to the use of social networks. To respond to the proposed objectives and hypotheses, and adopting a quantitative approach, a questionnaire was applied to 343 Spanish students in the fifth and sixth grades of primary education. The results show that the Machiavellianism variable is the one that shows the greatest differences between boys and girls who want to be youtubers and/or instagrammers and those who do not. The second most significant variable is narcissism, a characteristic of postmodern society and the digital environment. The rest of the variables studied (self-esteem, school commitment, and dominance) differ to a lesser extent.
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