Brexit´s impact on Spanish media discourse: news coverage and audience reaction on Twitter

Resumen

Social networks have become the transforming axes of communication and, therefore, extensions of journalistic activity. Although they are exposed to the dissemination of fake news and hoaxes that fuel tension and damage the health of democracy, they are also propitious spaces to legitimize the media in their responsibility to disseminate rigorous, truthful, and verified information. This research study analyzes the informative discourse on Twitter of the most relevant press, radio, and television outlets in Spain with respect to the formalization of Brexit, i.e., the definitive exit of the United Kingdom from the European Union. Based on a qualitative methodology, from a sample of 52,188 tweets, the 646 messages about this process, published between December 15, 2020, and January 15, 2021, categorized according to the tags and content distributed on this social network, are analyzed. The work allows the recognition of this discourse, to address its effects in the economic, political, educational, and sports areas. In general, negative language is identified when presenting the repercussions of the withdrawal of the United Kingdom from the EU, especially for Spain. Some media outlets show no interest in the international scope of the process and focus only on the national one. However, most of the messages on Brexit have a pro-European slant, albeit generating little social noise (mainly retweets), with the exception of some users concerned about issues related to the status of Gibraltar, racism, or stereotypes of tourists from the UK.