Official spokespersons and audiovisual strategy in the Covid-19 crisis in Spain
DOI:
https://doi.org/10.3145/epi.2020.sep.13Keywords:
Spokespersons, Spokesmen, Crisis communication, Corporate communication, Media system, Television audience, Influencers, Covid-19, Coronavirus, PandemicsAbstract
The covid-19 crisis has destabilized the world communication system, blurring some of the borders between disciplines such as political communication and corporate communication, and implanting as yet unknown, new phenomena such as the competition between daytime versus primetime television. This article studies the role that official spokespersons have played in the Spanish Government´s crisis communication strategy. The changes in free-to-air television, the predominance of political communication over corporate communication, and the role of Government spokespersons as influencers are also studied.
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