Digital influence measurement tools: an analysis of Klout and PeerIndex
Keywords:
influencia digital, medios sociales, redes sociales, Web 2.0, analítica web, Klout, PeerIndex, Twitter, FacebookAbstract
It is increasingly recognized in the digital realm the relevance of "opinion leaders" or influential users: those who, through their online activity (publishing of tweets and blog posts, updating of status in social networks, recommendation of readings...), create or filter content to people over which they exert personal influence. Hence the proliferation of tools that assess the influence of a person or brand through monitoring their use of social media. The article discusses the two most important: Klout and PeerIndex. It explains the parameters that form the basis of their measurement algorithms, as well as the lacks of these models of analysis. Understanding how it is exercised and how to measure digital influence is one of the most interesting questions of the "two point zero" phenomenon.Downloads
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