Adaptation of the Irscom social profitability indicator to the context of community radio in Colombia

Resumen

 

The main objective of this research action is to highlight the process of adaptation, validation, and administration of the Indicator of social profitability in communication (Irscom, Indicador de rentabilidad social en comunicación) for the community and indigenous radio sector of Colombia, a country with over 700 community radio stations nationwide, and the first in Latin America/Abya Yala to legalize them. The Irscom, a registered trademark, was created by the LabCom-Andalucí­a group of the University of Malaga in 2012. Employing six categories and 33 variables, it reflects the working practice and dynamics of radio stations to achieve their objectives, awarding points subject to weightings and criteria linked to pertinence. A compendium of quantitative (questionnaire, weighting, and rankings) and qualitative methods (focus groups and semi-structured interviews) were applied in its development and administration. The sample for this pilot project (from the Ministry of Culture of Colombia, the Faculty of Communications of the University Minuto de Dios, Bogotá, and LabComAndalucí­a) consisted of 11 community radio stations, an indigenous community radio station declared to be of public interest, and four community radio networks within the country. The results confirmed that Irscom is an organic tool that, without substantial modifications to the original framework, and although designed for Spain, can be adapted to other international contexts so that different broadcasters may appreciate their strengths and weaknesses. It contributes to holistic reflection on the social profitability of these media within their broadcasting areas. In the short term, Irscom may be extended to other community radio stations in the country. In the medium term, this indicator can help the community and the indigenous sound sector to improve their social profitability and validate their activities with government and institutional agencies to defend their important work of social cohesion and the need for solid sources of financing. It can also contribute to better collective organization by joining interests, with the awarding of the Irscom seal of quality as an endorsement of its implementation and improvements.