Comunicación de los lí­deres populistas europeos en Twitter: construcción de la agenda y efecto "más es menos"

Autores/as

Palabras clave:

Comunicación polí­tica, Populismo, Medios sociales, Twitter, Agenda-setting, Liderazgo.

Resumen

El fenómeno populista ha adquirido una gran relevancia durante la última década. El surgimiento de nuevos actores populistas junto con la consolidación del uso de redes sociales como Twitter están transformando el campo de la comunicación polí­tica. El objetivo de este artí­culo es conocer la agenda planteada en Twitter por los lí­deres de los principales partidos polí­ticos populistas europeos, así­ como la estrategia que emplean y la respuesta obtenida por parte de los usuarios. La muestra está integrada por los 2.310 tweets publicados por los lí­deres de Podemos, el Movimento 5 Stelle, el Frente Nacional y el UKIP durante tres periodos temporales aleatorios. Los resultados plantean un bajo grado de fragmentación temática, el lanzamiento de propuestas frente a la captación de votantes y la existencia de una fuerte correlación negativa entre el número de tweets publicados y el interés de los usuarios.

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Citas

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Publicado

2018-12-05

Cómo citar

Alonso-Muñoz, L., & Casero-Ripollés, A. (2018). Comunicación de los lí­deres populistas europeos en Twitter: construcción de la agenda y efecto "más es menos". Profesional De La información Information Professional, 27(6), 1193–1202. Recuperado a partir de https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/64906

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Artí­culos de investigación / Research articles