Influence of journalistic and business values on the reputation of the media in Spain

Authors

DOI:

https://doi.org/10.3145/epi.2020.may.17

Keywords:

Media reputation, Values of media reputation, Media reputation variables, Media universe, Media, Journalistic values, Business values, Factor analysis, Multivariate analysis.

Abstract

The study of reputation, applied to different objects (companies, territories, institutions"¦) has gained relevance in the last years, as it can be seen from the increasing volume of scientific papers dealing with the subject. This paper analyzes the corporate reputation of media enterprises (press, radio and television), providing for the first time an empirical evidence about the canonical values on which the media reputation depends. Likewise, the variables in which the values are disaggregated and which qualitatively and quantitatively define this dependency are analyzed. Thanks to the multivariate analysis of the results of a survey conducted in Spain among more than a hundred professionals and managers who work for a sample of media, it has been possible to establish that the journalistic or professional values account for approximately three quarters of their reputation and that the rest corresponds to the second of the canonical values of the media reputation: the business values.

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Author Biographies

Yolanda Ortiz-de-Guinea-Ayala, Universidad Rey Juan Carlos

Profesora Titular interina en el Departamento de Comunicación y Sociologí­a de la Facultad de Comunicación de la Universidad Rey Juan Carlos. Periodista y Doctora en Ciencias de la Información por la UCM. Actualmente es investigadora de la Cátedra UNESCO de Investigación en Comunicación de la URJC y del Media Reputation Lab. Ha colaborado en el Departamento de Formación del Grupo de Productos profesionales de SONY España S.A. en la ejecución práctica de campañas formativas en proyectos de digitalización de canales de televisión de España, México y Portugal. Sus intereses de investigación incluyen: nuevas tecnologí­as, reputación de los medios de comunicación y periodistas, comunicación y género.

Juan-José Nájera-Sánchez, Universidad Rey Juan carlos

Profesor Titular de Universidad en la Universidad Rey Juan Carlos. Departamento de Economí­a de la Empresa (ADO)

Es autor de diversas publicaciones nacionales e internacionales en ámbitos diversos, entre los que destacan la reputación corporativa, la innovación, la gestión medioambiental y las tecnologí­as de la información. Ha colaborado con diversas instituciones públicas y privadas, siempre en tareas relacionadas con la investigación. Ha desempeñado diferentes puestos de gestión en la Universidad.

Antonio Montero-Navarro, Universidad Rey Juan Carlos

Profesor Titular de Universidad en la Universidad Rey Juan Carlos en el Área de Organización de Empresas, dentro del Departamento de Economí­a de la Empresa (A, D y O), Economí­a Aplicada II y Fundamentos del Análisis Económico. Doctor en Dirección de Empresas en la Universidad Rey Juan Carlos. Su actividad académica está relacionada principalmente con la Dirección de Empresas. Es autor de diversas publicaciones, tanto divulgativas como cientí­ficas, a nivel nacional e internacional. Desarrolla parte de su actividad de investigación en el estudio de la reputación corporativa. En este ámbito, ha colaborado con diversas compañí­as e instituciones.

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Published

2020-05-29

How to Cite

Ortiz-de-Guinea-Ayala, Y., Nájera-Sánchez, J.-J., & Montero-Navarro, A. (2020). Influence of journalistic and business values on the reputation of the media in Spain. Profesional De La información, 29(3). https://doi.org/10.3145/epi.2020.may.17

Issue

Vol. 29 No. 3 (2020): Relaciones Públicas

Section

Research articles

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