Conventions and disruptions in the coverage of political events in linear and social TV. 2019 26M election night analysis

Authors

DOI:

https://doi.org/10.3145/epi.2020.mar.05

Keywords:

Linear television, Social television, Social networks, Social media, Programming, Audiences, Political events on TV, Electoral information, Elections, Political communication.

Abstract

Through a mixed method, the linear (live), social (social media) and audience participation (live-tweeting) offer during the special information program of March, 26th 2019 electoral night in La 1 of TVE and La sexta is analysed. We had the hypothesis that television consumption has changed with the competition of VoD-OTT platforms. The objective of this empirical work is to determine the multichannel information strategy carried out by the mentioned stations, and to know the response of the audience. Political events such as electoral processes keep the audience connected to traditional and social television, and generate high volumes of conversation.

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Author Biography

Berta Garcí­a-Orosa

Berta Garcí­a-Orosa es profesora de Periodismo en la Universidad de Santiago de Compostela con dos sexenios de investigación. Licenciada en Ciencias de la Comunicación, Licenciada en Ciencias Polí­ticas y de la Administración y doctora en Comunicación. Desde su inicio forma parte del grupo de investigación "Novos Medios" (GI-1641 NM). Entre sus lí­neas de investigación están el estudio de los medios digitales e impresos, la comunicación organizacional, las industrias culturales y la alfabetización mediática. Universidad de Santiago de Compostela, Facultad de Ciencias de la Comunicación. Avenida Castelao, s/n. 15782 Santiago de Compostela, España berta.garcia@usc.es

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Published

2020-03-21

How to Cite

Rodrí­guez-Vázquez, A.-I., Silva-Rodrí­guez, A., Direito-Rebollal, S., & Garcí­a-Orosa, B. (2020). Conventions and disruptions in the coverage of political events in linear and social TV. 2019 26M election night analysis. Profesional De La información, 29(2). https://doi.org/10.3145/epi.2020.mar.05

Issue

Vol. 29 No. 2 (2020): Televisión: programas, audiencias y debates

Section

Research articles

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