The reputation of the Spanish media
DOI:
https://doi.org/10.3145/epi.2020.jul.07Keywords:
Media, Reputation epistemology, Media reputation, Corporate reputation, Journalistic value, Business value, Media reputation variables, Media stakeholders, Media typology, manipulation, Media types, Credibility, Informative rigor and independence.Abstract
Two studies, one qualitative and the other quantitative, have been carried out, each using two samples differentiated by the degree of knowledge of the performance of media: informed population and communication professionals. A quantitative analysis of the reputation of the Spanish media is carried out, based on a qualitative analysis of the professional and business reality of the media with the best reputation. It is concluded that there is a broad consensus that there is no confidence in the media because the information that they disseminate is manipulated. The credibility of a medium shows a high correlation with its history, consistent with the theory of reputation, because consolidation of a stable reputation requires time. The reputation of each type of media (paper press, digital press, radio, and television) is evaluated, yielding two rankings of the 16 media with the best reputation in Spain, corresponding to the two samples analyzed.
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