The grammatization of emotions on Facebook in the elections to the Parliament of Catalonia 2017

Authors

DOI:

https://doi.org/10.3145/epi.2018.sep.05

Keywords:

Political communication, Facebook, Social media, Elections, Grammatization, Emotions.

Abstract

This article proposes the analysis of reactions, emojis, and stickers of Facebook as a method to analyze the way in which the platform grammatizes the actions of the users and also the emotions invoked by the narratives that are deployed in the social network. To do this, we took, as a study case, the electoral campaign of the elections to the Parliament of Catalonia held on December 21st, 2017. Our analysis allows us to identify the emotions to which the narratives of the parties appealed, the main formats used during the campaign and their relationship with emotional response, and the possibilities available to users to convey the most visceral feelings.

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Author Biographies

í’scar Coromina, Universidad Autí²noma de Barcelona

í’scar Coromina es profesor asociado e investigador en el Departamento de Comunicación Audiovisual y Publicidad en la Universitat Autí²noma de Barcelona donde ha sido miembro del equipo docente desde 2008. Acumula más de 15 años de experiencia en el ámbito del marketing digital. Es coordinador del Máster en Comunicación y Marketing Digital y miembro del GRISS (Grup de recerca en imatge, so i sí­ntesi). Su tesis de doctorado trata sobre la mediación en Twitter de los contenciosos polí­ticos y sus intereses de investigación son el ámbito de la cultura digital en general y los social media y los métodos digitales de investigación en particular.

Emili Prado, Universidad Autí²noma de Barcelona

Emili Prado es catedrático de comunicación audiovisual y publicidad de la Universitat Autí²noma de Barcelona. Es director del Griss (Grupo de Investigación en Imagen, Sonido y Sí­ntesis) y de Euromonitor, observatorio permanente de la televisión en Europa. Es autor de obras sobre radio, televisión y tecnologí­as de la información y la comunicación.

Adrián Padilla, Universidad Autí²noma de Barcelona

Adrián Padilla es técnico superior de apoyo a la investigación del Departamento de Comunicación Audiovisual y Publicidad de la Universidad Autí²noma de Barcelona (UAB). Es licenciado en Periodismo por la UAB y ha realizado un máster de especialización en Comunicación y Marketing Digital.

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Published

2018-09-15

How to Cite

Coromina, í’scar, Prado, E., & Padilla, A. (2018). The grammatization of emotions on Facebook in the elections to the Parliament of Catalonia 2017. Profesional De La información, 27(5), 1004–1012. https://doi.org/10.3145/epi.2018.sep.05