Driving variables of the Spanish publishing industry
DOI:
https://doi.org/10.3145/epi.2018.nov.16Keywords:
Publishing houses, Book, Print run, Reading habits, Spain, Situation analysis, Secondary analysis.Abstract
This research aims to identify the evolution and trends of the Spanish publishing sector. For this purpose, firstly, official statistical sources available on the publishing market and reading habits will be used, from which will be obtained: a) the necessary data for their statistical treatment, and b) an answer to whether the Spanish private publishing sector adapts adequately to market changes. The work raises several questions for this market: a) how is the price elasticity of the sale of copies? b) What impact does the greater or lesser number of private publishers have on the sale of copies? c) How does the sale of copies determine the evolution of the average print run?, and d) what impact does the habit of reading have on sales of copies?
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