Innovation results in media labs: The case of El confidencial.LAB
DOI:
https://doi.org/10.3145/epi.2018.mar.14Keywords:
Innovation, Journalism, Online media, Digital press, Online newspapers, Media labs, Production processes, Case studies, El confidencial.Abstract
The innovative organizational and work processes at the digital newspaper El confidencial.LAB, a laboratory created in 2013 within a newsroom, are analyzed. This research was conducted over a 16-month period, using non-participant observation, in-depth interviews with lab professionals, and a questionnaire answered by its members. The results reveal various innovations generated by El confidencial.LAB in products, internal organization, production flows, user experience, and commercialization. The success of their productive process and business profitability can be attributed to interdisciplinary teamwork, a philosophy of trial and error, and launching a small amount of viable products.
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