Blog and Twitter, the perfect combination for a digital communicator: The cases of Escolar.net, El comidista and Mi mesa cojea
DOI:
https://doi.org/10.3145/epi.2018.mar.13Keywords:
Periodismo, Blogs, Medios sociales, Redes sociales, Marca personal, Twitter, Periodistas, Comunicadores, Entrevistas, Escolar. net, El comidista, Mi mesa cojea.Abstract
Personal branding and journalism help define an information professionals´ identity on the Internet. The benefits of Twitter and blogs can be leveraged to promote the author´s career. This article aims to open a research line into the emerging reality of journalists´ personal branding. Therefore, the cases of three journalists in Spain: Ignacio Escolar (Escolar.net), Mikel López-Iturriaga (El comidista), and José-Antonio Pérez (Mi mesa cojea) are studied. Their reflections and experiences, along with information from employers and experts, offers an early glimpse into the opportunities and boundaries of leveraging professional identity on the Internet.
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