Emerging audiovisual formats for MOOCs: Informative, educative and advertising design
DOI:
https://doi.org/10.3145/epi.2018.mar.09Keywords:
Virtual learning, Online learning, MOOCs, Audiovisual formats, Videos, Storytelling, Audiovisual languages, Advertising.Abstract
Audiovisual formats are essential for virtual learning. Videos in MOOC courses exercise an informative, educational, and advertising function in the course program and in social networks. In this article, videos for courses are reviewed critically and include proposals for improvement. Videos of 50 courses of the edX platform are analyzed from the point-of-view of the narrative design of their content and audiovisual components. The results show that MOOC videos have a master lesson structure, with the visual and sound codes of classroom lectures. Solutions that incorporate creative languages and audiovisual technologies used in film and television are proposed.
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