Ethic and advertising self-regulation: A perspective from consumer associations
DOI:
https://doi.org/10.3145/epi.2018.ene.10Keywords:
Advertising, Ethics, Advertising ethics, Consumer associations, Self-regulation, Advertising Jury.Abstract
The quest to promote minimum ethical advertising standards is a concern in self-regulatory systems. This practice was introduced in Spain in 1995, the same year Autocontrol was founded. This article aims to examine how consumer associations view the functions of Autocontrol; specifically, the assessment these associations make of the Autocontrol claims system that is a key (and the only) part for any "external" actors to the association to be able to participate. The method used is a case study in which interviews with consumer associations were especially relevant.
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