Spanish universities in the foreign press. Analysis of their journalistic coverage
DOI:
https://doi.org/10.3145/epi.2018.ene.08Keywords:
University, Spanish universities, Press, News, Branding, Information sources, Scientific production, ProQuest.Abstract
The presence of Spanish universities in the foreign press is analyzed. We developed a quantitative analysis of the texts published in the international press, indexed in the ProQuest® News & Newspapers database, in which appear some of the 81 universities of Spain. We analyze 37,080 texts published in 1,119 international newspapers from 80 countries. The main results show how United States of America and Mexico are the countries where Spanish universities have a greater presence in foreign press. In addition, it is observed that there is a strong correlation between the number of news and the first-class scientific production developed in the universities.
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