Connection in the design and advertising between the free press and the digital press: empirical analysis

Authors

  • Noemí­ Martí­n-Garcí­a El profesional de la información

DOI:

https://doi.org/10.3145/epi.2017.nov.05

Keywords:

Advertising, Free press, Printed press, Digital press, Online press, Newspapers, Cybermedia, Information design, Journalistic design, Free content, Information, Business models.

Abstract

This paper presents the results of two correlative empiric studies in which the author analyzes the role that advertising had in creating new forms of press in the late 20th century -free printed press and online press- and how these related to elements of journalistic design. The first study confirmed the central role that advertising has had in the creation of the free printed press and online press. The second study showed that both types of press have used journalistic elements in a similar way, by integrating the advertising component in page design. This research shows up the change it is happening in the press in relation to unpaid contents, with a clear bet to advertising content as opposed to news and its implications to the advertising sector.

Downloads

Download data is not yet available.

Downloads

Published

2017-11-12

How to Cite

Martí­n-Garcí­a, N. (2017). Connection in the design and advertising between the free press and the digital press: empirical analysis. Profesional De La información, 26(6), 1056–1064. https://doi.org/10.3145/epi.2017.nov.05

Issue

Vol. 26 No. 6 (2017): Diseño de la información

Section

Research articles

License

Dissemination conditions of the articles once they are published
Authors can freely disseminate their articles on websites, social networks and repositories
However, the following conditions must be respected:
- Only the editorial version should be made public. Please do not publish preprints, postprints or proofs.
- Along with this copy, a specific mention of the publication in which the text has appeared must be included, also adding a clickable link to the URL: http://www.profesionaldelainformacion.com
- Only the final editorial version should be made public. Please do not publish preprints, postprints or proofs.
- Along with that copy, a specific mention of the publication in which the text has appeared must be included, also adding a clickable link to the URL: http://revista.profesionaldelainformacion.com

Profesional de la información journal offers the articles in open access with a Creative Commons BY license.