Probability of paying for digital news in Spain
DOI:
https://doi.org/10.3145/epi.2017.may.15Keywords:
Pay for content, Probability of paying, Digital newspapers, Cybermedia, Online newspapers, News interest, Trust in news, News independence.Abstract
The probability of paying for a digital newspaper in Spain is analyzed. Using a survey of a representative sample of 2,104 Spanish adults, we show, in general terms, the lack of people willing to pay for digital information. In addition, through a logistic regression analysis, we explore which factors affect this probability and discuss the main practical implications of developing paid-content strategies in the newspaper industry.
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