Big social data: Some limitations of notice and choice for privacy protection
DOI:
https://doi.org/10.3145/epi.2017.mar.15Keywords:
Big data, Privacy self-management, Notice and choice, Freedom, Liberty, Collective privacy, Personal data protection, Ethics, Solove, Privacy paradox, Social networks.Abstract
Big data challenges personal data protection (Boyd, 2012). This paper is a contribution to the debate about the validity of the privacy self-management paradigm prevailing in western countries. I point out some limitations of the model notice and choice in which that paradigm is based in relation to the logic of big data processing. I also analyze the alternative model proposed by Solove (2013), to explain why it is not essentially different from notice and choice model. Finally, I expound on the necessity of developing a model which could be coherent with the logic of big data and its impact in privacy, both individual and collective.
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