Political memes spread by Twitter users. Analysis of the 26J 2016 election day

Authors

  • Koldobika Meso-Ayerdi El profesional de la información
  • Terese Mendiguren-Galdospí­n
  • Jesús Pérez-Dasilva

DOI:

https://doi.org/10.3145/epi.2017.jul.11

Keywords:

Memes, Social networks, Social media, Citizenship, Politics, Communication, Humour, Elections, Twitter, 26J.

Abstract

The popularity of memes in politics is analyzed; memes are a way in which users express their feelings, usually with humor and satire. The aim of this study is to examine the use of memes that were posted on Twitter on Spain´s election day, 26J 2016. The methodology used in this study is a combination of case, content, and discourse analysis of 91 memes using a 30-item form created for this study. It is interesting to note that regardless of the political leader´s reputation, memes were used equally for all candidates, and the most creative activity coincided with the most outstanding events of 26J.

Downloads

Download data is not yet available.

Published

2017-08-02

How to Cite

Meso-Ayerdi, K., Mendiguren-Galdospí­n, T., & Pérez-Dasilva, J. (2017). Political memes spread by Twitter users. Analysis of the 26J 2016 election day. Profesional De La información, 26(4), 672–683. https://doi.org/10.3145/epi.2017.jul.11