Internet technology trends: Towards a paradigm shift
DOI:
https://doi.org/10.3145/epi.2016.nov.01Keywords:
Internet, Information technologies, Trends, Innovation, Digital transformation, Personalization, Interaction, Artificial intelligence, Big data, Human computer interaction, Marketing.Abstract
Innovations and technological trends in 2016 are discussed along with a holistic analysis of where the Internet can may lead today´s society. The relationship between users/clients and institutions/brands is considered. The paradigm for the internet has shifted; internet marketing, communication, and information management revolve around the topics of artificial intelligence, immediacy, personalization, big data, internet of things, and multiple forms of interaction.
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