Transcoding strategies for prime time TV genres in Spain

Authors

  • Ana-Isabel Rodrí­guez-Vázquez El profesional de la información
  • Sabela Direito-Rebollal
  • Diana Lago-Vázquez

DOI:

https://doi.org/10.3145/epi.2016.may.11

Keywords:

Social television, TV genres, Programming and audiences, Online media, Social media, TV strategies, Active audiences, Social audience, Atresmedia, Mediaset, RTVE

Abstract

Today´s TV context is defined by new services like view-on-demand, "extra" content, and conversations with the audience. The public has more power to decide what to view and can influence the programming with their comments. Because of this, TV channels have created strategies to improve the online products and encourage public participation. Success also depends on social TV and VoD. The objective of this study was to analyze how Spanish prime time has adapted to new media and how programs are managing interactions with the audience. In order to do the analysis, the three main TV groups -RTVE, Atresmedia, Mediaset- were chosen and all the programs were categorized into three genres. The results revealed a weakness in the interactivity strategy of television programs, especially in the informative genres.

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Published

2016-06-15

How to Cite

Rodrí­guez-Vázquez, A.-I., Direito-Rebollal, S., & Lago-Vázquez, D. (2016). Transcoding strategies for prime time TV genres in Spain. Profesional De La información, 25(3), 413–422. https://doi.org/10.3145/epi.2016.may.11

Issue

Vol. 25 No. 3 (2016): Metamedios y audiencias

Section

Research articles

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