A comparison of the traditional and online media audiences in Spain
DOI:
https://doi.org/10.3145/epi.2016.may.04Keywords:
Cybermedia, Internet, Online media, Digital media, Audience, Newspapers, Radio, TelevisionAbstract
This study is a comparative analysis of traditional media audiences and their digital extensions. The purpose of the analysis is to determine if there is a relationship between the audience of a newspaper, radio, or television and that of its digital counterparts. In order to explore if there is a relationship between online and traditional audiences, a quantitative analysis is carried out by applying the Pearson correlation coefficient to the audience information obtained from the General media survey (EGM, Estudio general de medios). The results show that a correlation does exist between online and traditional audiences in the types of media analyzed (Pearson´s r = 0.682).
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