The new media business concept led by Netflix: a study of the model and its projection into the Spanish market

Authors

  • Jessica Izquierdo-Castillo El profesional de la información

DOI:

https://doi.org/10.3145/epi.2015.nov.14

Keywords:

Online distribution, Content, Audiovisual content, Media, Video, Internet, Convergence, Audiences, Business models, Netflix

Abstract

New actors who link their activity to content distribution are leading the business of online media content. These actors adapt their operations to the demands of converging media context, and they propose business models oriented to user satisfaction. Among them, Netflix is notably highlighted for leadership in its home market, the United States, and in its international expansion. This paper presents in detail the Netflix business model with a case study that focuses on three key areas: the catalogue and monetization formula, policy relationships with key audiences (users, content providers and internet providers) and its internationalization strategy. Based on the results, the projection of this model in the Spanish media market can begin to be discussed.

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Published

2015-12-01

How to Cite

Izquierdo-Castillo, J. (2015). The new media business concept led by Netflix: a study of the model and its projection into the Spanish market. Profesional De La información, 24(6), 819–826. https://doi.org/10.3145/epi.2015.nov.14

Issue

Vol. 24 No. 6 (2015): Edición y difusión del libro

Section

Non research articles

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