Our seniors´ challenge to the new media: uses and opinions

Abstract

This research was aimed at determining the media use by the Spanish population over 61 years, their relation with the new technologies and their opinions. We interviewed 383 Spaniards as part of the 2013 World Internet Project (WIP). The sample was segmented into two categories: young olds (from 61-70 years), and middle-old olds (71 and over). The results have been compared to the Spanish general population to detect the most relevant specifities. It can be concluded that, although the assessment they made of traditional media is above average, the Spanish senior population shows considerable interest for internet and more than 60% of them check their email daily. Their use of internet, however, is eminently pragmatic, so they tend to not use its potential as a socialization media.