UNIR: a project of classification of the best Latin American advertising
DOI:
https://doi.org/10.3145/epi.2015.jul.15Keywords:
Advertising, Latin America, Rankings, Advertising rankings, Advertising agencies, Advertising festivals, Advertising awards.Abstract
The UNIR Ranking is a meta-product that evaluates the quality of ads and advertising agencies in Latin America through the awards made in national and international advertising festivals. The project is a novelty due to the vacuum of advertising rankings in the Latin American context. It has three main activity areas: the Iberoamerican advertising ranking and subnational rankings, a repository of the best adverts of the Latin American geographical area, and a directory of Latin American publicity agencies. These three dimensions make the UNIR Ranking an ideal product for academic research on Latin American advertising activities as well as for university teaching.
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