Organizational creativity and technological innovation in the iVoz system of La voz de Galicia

Abstract

Among the information systems that have emerged in recent years there is iVoz, created in 2012, that comes from the combination of organizational creativity and technological innovation. The creativity of an organization "”the Voz de Galicia Corporation - allowed the design of a procedure to deal with information, and consequently to manage its objectives, processes, and results. Technological innovation has made possible an information management procedure focused on very specific aims. The new procedure has allowed the introduction of important changes in the aims of the company, in the production of new information contents, and its dissemination. Details on how this management system works, how it fits into the Corporation , and the main results are explained. Finally, the communication possibilities that are now open, especially for local information, are discussed.