Adaptation of traditional media to the metamedia innovation

Authors

  • Francisco Campos-Freire El profesional de la información

DOI:

https://doi.org/10.3145/epi.2015.jul.11

Keywords:

Media, Online media, Metamedia, Transmedia, Hypermedia, Groundbreaking innovation, Business models, Value networks, Social networks.

Abstract

The aim of this study is to observe how the disruptive innovation generated by technologies, processes and information management systems (creation, recovery, traffic, and access), which is implemented through social metamedia on the Web, are adopted by traditional media to rebalance their business models and value-added networks. In the last ten years, print media in Europe have lost more than 50 million copies in daily circulation, and television is suffering from audience fragmentation and loss of advertising sales. Many newspapers around the world have stopped printing and other large media companies have changed hands or undergone major restructuring. The global media industry´s annual growth is expected to be 5.5% until 2018 but digital advertising is estimated at 10.7% per year.

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Published

2015-07-16

How to Cite

Campos-Freire, F. (2015). Adaptation of traditional media to the metamedia innovation. Profesional De La información, 24(4), 441–450. https://doi.org/10.3145/epi.2015.jul.11

Issue

Vol. 24 No. 4 (2015): Nuevos medios II

Section

Non research articles

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