Stages, conversion factors and a model for the analysis of the new interactive online audiovisual products
DOI:
https://doi.org/10.3145/epi.2015.jul.09Keywords:
Webdoc, Interactive music videos, Digital narratives, Cybermedia, New media, Audiovisual, Media studies, New audiences.Abstract
Over the past few years, two new audiovisual products have arrived to the Web: documentary web (webdoc) and interactive music video. The emergence of these new subgenres is due to three related conversion factors: the evolution of online audience participation, the arrival of new web standards and codes html5, and the interest of the media and authors in the innovation of online narratives. From the study of the technical qualities of two case studies -the interactive documentary One Million Tower and the interactive music video The Wilderness Downtown - this article asserts a new typology for the study and analysis of these interactive audiovisual productions.
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