Big data transforms the interpretation of the social media

Abstract

In the information society where the volume of data grows exponentially, the blossoming of the big data has had an impact on several fields. The popularity of the expression has blurred the outlines of the concept that not only insists on the size but also on the value of the collected and processed data. Social media, which are characterized by a rapid expansion and by the diversity of interactions and contents that circulate in them, have been incorporated to the big data studies to become resource of useful data for researchers, organizations and companies. This paper observes the typical singularities of the social media analysis inside the big data and, after scrutinizing existing measuring tools, reflects on the opportunity and the necessity of a solution to examine trends and the impact of the profiles that get to set extensive networks.