University policies on information dissemination through their institutional websites
DOI:
https://doi.org/10.3145/epi.2014.mar.12Keywords:
Information dissemination, University web site, Web site style guidelines, Information architecture, Usability, Accessibly, University.Abstract
Information dissemination has become a critical element of universities´ strategic plans. Concerned about their position in the international rankings that evaluate this kind of institutions, universities also begin to worry about their information dissemination strategies and their institutional websites. This article addresses the main functions of the university website; the process of analysis, design and implementation in the production of this kind of websites; the minimum elements to be included in a university web style guide; and some key national and international style guide standards and references.
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