Entrepreneurship training for journalists
DOI:
https://doi.org/10.3145/epi.2014.jul.09Keywords:
Entrepreneurship, Journalism, Journalists, Media, Business models, Training, Crisis, Surveys.Abstract
Overcoming the newspaper industry crisis and addressing the urgent need to rethink business models to achieve a greater openness to users and the environment will require turning future generations of journalists into entrepreneurs. To meet this goal, training is important but, according to the scientific literature, its effects on increasing entrepreneurial intentions are not entirely convincing. This study presents a university programme with the aim to ensure this increased interest. The results support the validity of this type of training to generate entrepreneurial intentions and support a high level of increased entrepreneurship in future journalists.
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