Analysis of newspapers´ evening editions for tablets

Abstract

In a media ecosystem with news products available instantly, anywhere and at any time, some newspapers have sprung a surprise by publishing an evening edition for tablets, even in countries with no newsprint tradition. This article considers the keys to interpreting this apparent contradiction between the current media ecosystem and the strategy underlying the launch of late editions for these mobile devices. To do so, we establish a sample of native evening newspaper applications not available in print, examine them and interview the prime movers. The conclusions reveal the unique role played by this newspaper type within the daily information process. More than just an end in themselves, they have become a medium that maintains previous patterns of consumption.