Use of archival footage in audiovisual advertising: case studies
DOI:
https://doi.org/10.3145/epi.2014.ene.03Keywords:
Broadcast advertising, Advertisements, Multimedia, Ads, Video, Television, Use, Archival images, Archive, Communication, Marketing, Trademarks, Branding, Audiovisual documentation, Footage.Abstract
Audiovisual advertising tells short stories in a few seconds, using techniques inherited from cinema and television. A resource that gives a special tone or tint to the story is the use of archival images. Some cases are analyzed to describe the different uses of archival footage in audiovisual advertising.
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