Content management as a strategic activity in broadcasting companies. Case studies about private radio networks in Spain
DOI:
https://doi.org/10.3145/epi.2013.sep.03Keywords:
Content management systems, CMS, Broadcasting companies, Media documentation, Broadcasting documentation, Spain, Cadena Ser, Onda Cero, Cope, Enciclomedia, Dalet Plus, Paloo.Abstract
We present partial results of a comparative analysis in three major commercial broadcasters in Spain -Cadena Ser, Onda Cero and Cope - to identify and analyze the structure of the departments responsible for content management, as well as the model and management tools used. The study applies a case methodology and takes a functional perspective, that is, a business model based on the core business of each company, i.e., informational, cultural, or entertainment content. For the second phase of the analysis, we conducted in-depth interviews with the heads of the executive team of each broadcasting company.
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