Rich snippets: Semantic information to improve digital identity and SEO
DOI:
https://doi.org/10.3145/epi.2013.nov.08Keywords:
Rich snippets, Microformats, Microdata, Metadata, SEO, Search engine optimization, Semantic web, Author rank, Google.Abstract
The article analyzes and describes rich snippets as a clear example of the real semantic web where metadata is being applied to improve the search engine results pages (serps). We describe the different types of Google rich snippets and explain how to implement people snippets due to their importance for the improvement of digital identity and their impact on the SEO by influencing the Author rank.
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