ESCO ranking of advertising agencies: description and results

Authors

  • Rafael Repiso El profesional de la información
  • Carmen Llorente-Barroso
  • Francisco Garcí­a-Garcí­a

DOI:

https://doi.org/10.3145/epi.2013.mar.13

Keywords:

Advertising agencies, Advertising ranking, Advertising award shows, Design rankings.

Abstract

This paper presents and describes the ESCO Ranking of advertising agencies . The objective of this tool is to assess the quality of the agencies, based on their creative products and a rigorous evaluation of the various prizes received and the prestige of the festivals that granted them. For that purpose, festivals were classified into 4 categories based on their national and international importance and a sample was selected. A two-year period was considered for the ranking to ensure a balance of continuity and of innovation in each edition. This work aims at covering a gap in Spain as compared with other countries by providing not only a classification of the best advertising agencies but also an analysis of the advertising industry in Spain. The results of the 2012 edition include 197 agencies, 611 advertisements and 359 advertisers.

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Published

2013-03-21

How to Cite

Repiso, R., Llorente-Barroso, C., & Garcí­a-Garcí­a, F. (2013). ESCO ranking of advertising agencies: description and results. Profesional De La información, 22(2), 181–187. https://doi.org/10.3145/epi.2013.mar.13

Issue

Vol. 22 No. 2 (2013): Educación y biblioteca

Section

Indicadores

License

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