Communication as a key factor for implementing corporate social responsibility: the case of Crédit Agricole España
DOI:
https://doi.org/10.3145/epi.2013.jul.08Keywords:
Corporate social responsibility, Employees, Communication, Integrating, Implementation, Benefits.Abstract
This paper considers the role of communication in the implementation of corporate social responsibility (CSR) as a vital management system for achieving advantages and motivation in employees. The paper also highlights the relevant functions assumed by information professionals to overcome communication deficiencies and lack of knowledge about these relatively new areas of responsibility. A case study of Crédit Agricole España (CAE)Â is presented, with results that highlight the importance of all the communication-related aspects of implementing CSR.
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