Communicating on the Web. Strategies of Biblioteques de Barcelona
DOI:
https://doi.org/10.3145/epi.2012.jul.13Keywords:
Digital communication, Social networks, Online reputation, Public libraries, Web 2.0, Online participation.Abstract
New forms of digital communication and participation, the impact of social networks and the need for organizations to maintain a closer communication with their customers lead us to consider our communication strategies. We have to take into account this reality and to seize the opportunities these new channels offer us to improve our services and manage our digital reputation in the same way that we manage in traditional environments.
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