Online distribution of media content: analysis of 3 business models
DOI:
https://doi.org/10.3145/epi.2012.jul.09Keywords:
Distribution, Online, Internet, Film, Television, Multimedia, Content, Media.Abstract
Media convergence is transforming the media business model. Film and television consumption over the internet force the breakdown of the traditional value chain. This paper aims to study the basics of online business models created to distribute and consume media content. This study considers funding sources and the reconfiguration of traditional model: flat rate, pay per view and advertising. The methodology is based on three case studies, connected to each of the funding formulas: Netflix, iTunes and Hulu. Results are intended to provide a business model proposal.
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